Imajica donated a BMX to Transition Extreme in 2017, and now with summer in full swing the bike is in action at a skatepark near you!!!
With the support of Imajica and Evans Cycles, the donated BMX, was serviced and customised for Transition Extreme youth work team, who are visiting 5 local communities across the city to give local children and young people the opportunity to give BMXing a go.
BMXing has just recently been added to the 2020 Olympic Games, so it’s a great opportunity to bring this sport into the local communities and build a local interest ahead of the games. Aberdeen has some extremely talented young athletes, who may not have had the opportunity to try out BMXing, but now they can and maybe we might have an Olympic champion in our midst!
“Imajica Brand Evolution love a design challenge and customising this unique BMX has been great fun with Andy at Evans Cycles who has donated all his time for free. In fact, Andy did all the work and should take all the credit we were just happy to be able to donate the bike. We’re delighted that the Transition Extreme team are going to be able to put it to great use in their outreach program across the city.” – Jeff Riley, Imajica Director
“Evans Cycles were delighted to support this awesome gesture from Jeff. I’m really chuffed with the final result and it’s brilliant to see the bike being put to good use already!” – Andy Holburn, Evans Cycles
Donations and support such as these are crucial to Transition Extreme’s delivery and what we can offer locally. As a charity and social enterprise, support, donations, sponsorship and funding via businesses, grants and foundations are a key element to our organisation.
Project Coordinator for Transition Extreme Linzi Harrow:
“The donation of the BMX has allow so many young people the opportunity to try BMXing and possible find a new passion for BMX that they never knew they had. Huge thanks to Jeff and Andy for the kind donation, you have allowed us to expand on our Outreach programmes and promote alternative sports.”
Going forwards Imajica and Evans Cycles have kindly offered to regularly service and ensure the maintenance of the bike is kept up, so that the bike can be used to support future Transition Extreme Projects.
The Extreme Summer Projects offer free sports sessions across 5 local skate parks within Aberdeen City, the TX youth team and sports coaches are giving local youngsters under 16 years old the opportunity to try out a new sports as well as engaging in lots of other fun sports activities such as dancing, boxing, outdoor games and team building activities. All of our summer activities are free of charge and supported by organisations such as Children in Need and Aberdeen City Council’s “U Decide” funding.